Tag: #wwudigimark
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Marketing Bites: Paid-Per-Click
Thanks for tuning into Marketing Bites, a blog series about all things marketing cut down to bite-sized, digestible pieces. Paid per click (PPC) is another name for paid search. PPC is a type of advertising where companies can pay a search engine to display your page on a search when certain keywords are used. But…
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Marketing Bites: Organic Social Media
Thanks for tuning into another post of Marketing Bites, where we dive into a topic of marketing in an easily-digestible way! This time we’re talking about organic social media. Organic social media doesn’t mean no pesticides were sprayed on your posts (cause, let’s be honest, that probably wouldn’t be good for your device). It is…
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Marketing Bites: CRO & A/B Testing
Welcome back to Marketing Bites – a collection of short, easy-to-consume blog posts about all things marketing. Today we are diving into CRO and A/B testing. CRO stands for conversion rate optimization. In my opinion, Hubspot defines it best: “CRO is the process of increasing the percentage of users or website visitors who complete a…
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Marketing Bites: Web Analytics, GA4, and a New Marketing Age
Welcome to the first blog post of Marketing Bites – a collection of short, easy-to-consume blog posts about all things marketing. The root of our topic today is web analytics. You may have heard by now of the phasing out of cookies. Don’t worry though, this isn’t about the dessert (what kind of world would…
SIDRA 