Category: Uncategorized
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Marketing Bites: Organic Social Media
Thanks for tuning into another post of Marketing Bites, where we dive into a topic of marketing in an easily-digestible way! This time we’re talking about organic social media. Organic social media doesn’t mean no pesticides were sprayed on your posts (cause, let’s be honest, that probably wouldn’t be good for your device). It is…
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Marketing Bites: CRO & A/B Testing
Welcome back to Marketing Bites – a collection of short, easy-to-consume blog posts about all things marketing. Today we are diving into CRO and A/B testing. CRO stands for conversion rate optimization. In my opinion, Hubspot defines it best: “CRO is the process of increasing the percentage of users or website visitors who complete a…
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Marketing Bites: Web Analytics, GA4, and a New Marketing Age
Welcome to the first blog post of Marketing Bites – a collection of short, easy-to-consume blog posts about all things marketing. The root of our topic today is web analytics. You may have heard by now of the phasing out of cookies. Don’t worry though, this isn’t about the dessert (what kind of world would…
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Lessons Learned as a Project Manager
Sidra Knaus Though this course was only nine weeks, I learned so much from managing a team of five. I hope the advice from my experience will go on to help others who find themselves in a management position. Trust the Process In your first week, plan out your quarter. Write out your deadlines in…
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Creating A Creative Brief
What is a Creative Brief? A creative brief outlines the who, what, and why of a brand. It acts as a baseline to come back to, it helps maintain consistency through your brand endeavors. The Creative Brief checklist includes: Whew. That’s quite a checklist. While the entire document is so important, we’ll focus on these…
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The Art of Jumping In
By Sidra Knaus My Backstory As a recovering people pleaser and perfectionist, I’ve always struggled with the concept of “just starting”. Sure, I understand it, but putting the actions behind those words has always felt just out of my reach. That is, up until 2019. For a week in the summer of 2019, I went…
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Choosing My Brand Elements
Sidra Knaus Creating a brand identity can be daunting. With the right tools, however, you can break your brand down into sections and focus on just one piece at a time. When developing a brand, there are many different aspects to think through. The overall document that is used to outline the identity of the…
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